Iceland
Food Brands Now strikes strategic partnership with Iceland Foods
Food Brands Now will work closely with Iceland to identify and grow licensed brand opportunities.
Fruit-tella moves into ice cream with Iceland
“Iceland have created an amazing ice cream that looks like a skewer of Fruit-tella candies that will be the delight at any family barbecue,” said Marta Ballesteros, Area Licensing Manager at Perfetti Van Melle.
Iceland’s Barratt ice cream range welcomes Dolly Mix, Milk Teeth and Giant Strawberries flavours
Other flavours joining the expanded range includes Cherry Cola Bottle, Wham Rocket, Refreshers and Mini Poppets.






