Hot Wheels
Mattel kicks off Hot Wheels Collectors Anime Series with Naruto collaboration
Artwork of Naruto in action is on both sides of the car, while the bright golden Spectraflame paint ties into Naruto’s outfit.
Mattel bolsters Mattel Brick Shop slate with Lamborghini, Aston Martin and Toyota
“We’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way,” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel.
Mattel and MoMA partner for collaborations across Hot Wheels, Barbie, UNO and more
“This collaboration is more than a product launch, it is a global design partnership,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.
Hasbro and Mattel bring Monopoly and Hot Wheels together for Hot Wheels Pass ‘N Go die-cast collectible
“Thanks to Hot Wheels, our iconic Race Car token is hitting the fast lane,” said Brian Baker, SVP of Board Games, Nerf and Play-Doh at Hasbro.
Jon M. Chu to direct live-action Hot Wheels movie
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
2025 Hot Wheels Stunt Show to kick off in UK
Aberdeen, Newcastle and London to host Hot Wheels Stunt Show.
Mattel debuts Hot Wheels Formula 1 collection
“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.
TOKYOPOP developing manga-style graphic novels for Hot Wheels and Barbie
“We look forward to sharing these legendary brands and bold new adventures to our global audience of readers,” said Marc Visnick, TOKYOPOP COO and Publisher.
Big show, Monster Trucks: the deal and appeal of Hot Wheels Monster Trucks Live
As the Hot Wheels show returns to London, Deej Johnson looks at the appeal of Monster Trucks Live.
PUMA to launch Hot Wheels collections in 2025
“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.




