Hasbro’s Jeehyun Kim on co-creating fresh lines for PLAY-DOH and NERF with Horizon Group USA and Franklin Sports

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

Horizon Group USA debuts Star Wars STEM kits

“Applying Horizon Group’s innovative approach to the Star Wars brand has enabled us to make science subjects even more accessible to fans of all ages,” said Evan Buzzerio, Chief Commercial Officer & Partner at Horizon Group USA.

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