Helen Lynch
Talking Brands: Retro revival… Which brands are ripe for a comeback?
From Extreme Dinosaurs to SuperTed… Buffy the Vampire Slayer to Thriller Krew… We asked industry figures about brands they’d like to see relaunched – and how they could succeed in licensing…
HL Retail Brand Licensing Consultancy’s Helen Lynch on how to successfully sell brands to retail
“It’s all about relationships from the off – before you even get to explaining the brand”: Consultant Helen Lynch on helping licensors, licensees and retailers thrive.