Heinz readies collectibles that transform Ketchup and Mustard bottles into Deadpool and Wolverine

Heinz will release a select number of the Deadpool & Wolverine-inspired collectibles in the US via social media in the upcoming weeks.

Heinz teams with Paramount for The Godfather pasta sauce

The sauce features the ingredients named in the film by Peter Clemenza as he teaches Michael Corleone how to cook the perfect pasta sauce.

Lick launches limited edition Heinz Tomato Ketchup red paint

Only 570 tins of ‘Red HTK 57’ have been made.

Heinz partners with Absolut Vodka on limited-edition pasta sauce

‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ read a statement from Heinz.

First ever Heinz cookbooks on the way from Ebury

The range will kick off with The Heinz Cookbook in May, followed by official Ketchup, HP Sauce, Beanz and Lea & Perrins books.

Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more

Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.

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