Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion

The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.

The Brand Radar: Transport for London, Kirkby Design and the power of heritage licensing

Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.

H&M teams with Héctor Bellerín on sustainable apparel collection

“I am happy to collaborate with H&M on this collection entirely made from sustainably sourced materials, and to push for a better future for fashion and the planet,” said Bellerín.

Sustainability in Licensing Conference to take place in June

“Our aim with SILC 2021 is to help both future-proof our industry and our world,” said conference curator Helena Mansell-Stopher.

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