Hasbro

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Hasbro’s Marianne James and Katie Frame.

From a pig pregnancy to MONOPOLY’s 90th anniversary celebrations, Sally Carnota – Senior Director of Licensed Consumer Products UK at Hasbro – discusses a very busy year.

Mori is launching a special sweatshirt and t-shirt design featuring Evie in Autumn/Winter 2025.

A collection of new products that reflect the growing family will be available exclusively at Walmart from May 29th through to July 31st.

“It’s an honour to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe,” said Tim Kilpin, Hasbro’s President, Toys, Board Games, Licensing and Entertainment.

The 5.5-inch figures convert from robot action figures to football helmet modes in 23 steps.

The Furblet comes with a plastic Reese’s cup to sit in.

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

“Expect bolder graphics, elevated materials and more interactive design elements”: Shoe Palace CEO John Mersho teases what’s next for the company’s MONOPOLY collaboration.

New content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products.