Global Merchandising details first wave of Fender licensees

“Our goal is to honour the brand’s legacy while introducing it to new generations of fans across categories and geographies,” said Oli Stanton, New Business Director at Global Merchandising Services.

Global Merchandising Services details first wave of Skibidi Toilet partners

“Skibidi Toilet is a global, multi-platform franchise with one of the most highly engaged fan communities we’ve ever seen,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.

Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment

“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.

Global Merchandising Services details partner line-up for Backstreet Boys’ Sphere residency

“From exclusive fashion drops to interactive nightlife and sweet treats, this is one of the most dynamic brand programs we’ve seen for a music residency,” said Lisa Streff, SVP of Licensing & Brand Development for North America at Global Merchandising Services.

Global Merchandising Services’ Lisa Streff on building brands into lifestyle platforms

“We’re not here just to put logos on t-shirts…”: In conversation with Lisa Streff, SVP of Licensing and Brand Development, North America at Global Merchandising Services.

Global Merchandising Services to helm licensing push for Foos Gone Wild

“Foos Gone Wild is more than a brand; it’s a cultural movement with a passionate fan base,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.

Global Merchandising Services details licensing slate for Ozzy Osbourne

“Ozzy Osbourne is a rock icon whose influence spans generations,” said Lisa Streff, SVP of Licensing & Brand Development, North America at Global Merchandising Services.

Global Merchandising Services brings Motörhead to motocross with Masters of Dirt experience

“The Masters of Dirt x Motörhead collaboration is a fusion of two adrenaline-fueled powerhouses, bringing together the raw energy of freestyle motocross and the legendary sound of the band,” added Jens Drinkwater, Head of Licensing at Global Merchandising Services.

Global Merchandising Services appointed global licensing agent for BlackCraft

“Global has no better infrastructure on the planet, no better creative, and I am stoked to be working with industry specialists that equal my passion,” said Bobby Schubenski, co-founder of BlackCraft.

Licensing rock, metal and more: in conversation with Jens Drinkwater at Global Merchandising Services

Global Merchandising’s Jens Drinkwater on why now’s the time to make some noise!

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