Film & TV

“We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games,” said Josh Simon, VP of Consumer Products at Netflix.

Mhairi Muncaster on working with The Moomins – and not exploiting their creator as a brand.

“Slip into your red jumpsuit, put on the iconic Dali mask, and step into the world of the heist for an experience of a lifetime,” said Greg Lombardo, Head of Experiences at Netflix.

Scott and Cassidy shed light on bringing the fear and tension of the iconic film to a board game experience.

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.

The only product in the range to have been unveiled so far is the Court Rider ‘Rugrats’ basketball shoe.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.