The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

“The fit between the cause and the IP is essential”: Louis Kennedy’s Tracey Richardson on crafting partnerships with purpose

Tracey Richardson, Charity and Partnerships Lead at Louis Kennedy, discusses her approach to bringing brands and good causes together.

PLAYMOBIL’s Managing Director Mark Foster on how licences can open up new worlds

Mark Foster discusses PLAYMOBIL’s plans, brands and feedback from fans

Nickelodeon readies launch of new music label

One act already announced is Good NEWZ Girls, a girl group put together by Nickelodeon in collaboration with Ty Ty & Jay Brown Productions.

HexVet graphic novels to get TV series and consumer products push from Paramount

“The vibrant world of HexVet gives our creative team an incredible opportunity to translate the enchantment of the series into products across multiple categories,” said Pam Kaufman, President at Paramount Consumer Products.

Baby Shark movie in the works at Paramount+

The feature length film will land in 2023.

Paw Patrol’s Rubble to get his own spin-off series

The Rubble series will debut in 2023, along with the big screen sequel, Paw Patrol: The Mighty Movie.

Moschino launches Minions kidswear collection

Designs feature Minions characters alongside the Moschino teddy bear.

A24 teams with Online Ceramics for X apparel collection

The range of tees, hoodies and sweatpants celebrates A24’s new horror film, X.

Merlin and Sony Pictures Entertainment team up for Jumanji rides, lands, shops and hotel rooms

Kicking off the partnership will be Jumanji: The Adventure – the world’s first Jumanji ride – opening next month at Merlin’s Gardaland Resort in Italy.

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