Just Play debuts Morphle toys

“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.

Crazy Deuce Studios’ William Danz on his excitement – and concerns – about entering the licensing industry

Fresh from working with Born to License on an IP-led collectible card game, Crazy Deuce Studios CEO William Danz discusses the process so far.

Jac Griffin takes us inside Steven Singer Jewelers’ first licensed launch – a Care Bears Gold Dipped Rose

Jac Griffin – Chief of Staff and Marketing Director at Steven Singer Jewelers – discusses navigating a new industry with the help of Born to License.

Fira X Wear’s Vincent and Jasmine James on embracing licensing with Born to License

Vincent and Jasmine James – co-founders of Fira X Wear – on why the time is right for their cosplay swimwear brand to enter licensing.

Lovehoney renews Fifty Shades partnership

“As an integral part of our portfolio, the Fifty Shades of Grey products speak to an important customer group curious to explore BDSM,” said Johannes Graf von Plettenberg, CEO of Lovehoney Group.

The Brand Radar: Barbie, The Design Museum and the power of exhibitions

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

BBC Studios to launch latest Bluey album – Rug Island – in October

The first two Bluey albums – Bluey: The Album and Bluey: Dance Mode! –have racked up more than half a billion combined streams.

Mad Beauty debuts Beetlejuice collection

“We wanted to create a range that allows fans to immerse themselves in the ghostly world of Beetlejuice while indulging in some self-care magic,” said Julia Cash, Mad Beauty’s Creative Director.

BBC Studios revamps its consumer products and licensing teams

“Having two distinct global teams for Consumer Products and Licensing will allow us to drive a global approach for our activities and maximise growth for our key brands,” said Nicki Sheard, CEO of Brands & Licensing at BBC Studios.

RSVLTS teams with Disney for Muppets apparel collection

The collection spans shirts, tees and hats.

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