Federica Pieroni
News
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
Popular Articles
Talking Brands: A Miss Piggy movie is in the works... Could the famous Muppet sustain a solo licensing push?
"This isn't a meme, it's a movement": Invisible Narratives' Adam Goodman and Global Merchandising Services' Lisa Streff on the rise and rise of Skibidi Toilet
Hasbro’s Pete Ridgewell talks brainstorming, looking at the bigger picture and loving licensing
The Lumistella Company’s Christa Pitts and Chanda A. Bell on the story behind The Elf on the Shelf – and what’s next for the Santaverse
Why Felix the Cat is the whiskers: in conversation with Rafa Macias, Universal Products & Experiences
Upcoming Events
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- Date: 20 May 2025
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 24 June 2025
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 24 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 25 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 26 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 07 October 2025
- Location: Excel London
- Event: Brand Licensing Europe