Mattel’s Helen Self on the key to successful design relationships between licensors and licensees

Helen Self – Manager for Consumer Product Design EMEA at Mattel – on why Barbie is an inspiring brand to design for.

Fraktal’s Ben Cox and Vojtech Dvorak on crafting effective designs for brands like Pac-Man, Hot Wheels and D&D

Ben Cox and Vojtech Dvorak from the creative studio Fraktal discuss inspiration, the metaverse and design heroes.

COPA celebrates history of the World Cup with FIFA Classics collection

The range of t-shirts and socks features posters, emblems and mascots from World Cups throughout the decades.

Spirit Halloween teams with PepsiCo for MTN DEW costumes

“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season,” said Kym Sarkos, Executive Vice President at Spirit Halloween.

The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing

With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.

Brazilian menswear brand Oficina Reserva launches Peaky Blinders collection

Marks the first official Peaky Blinders clothing line to launch in Brazil.

Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility

As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.

Simon Kay on bringing retro gaming brands like Sensible Soccer and Xenon into apparel with Seven Squared

Seven Squared’s Simon Kay discusses the appeal of classic gaming brands – and how some of his range benefits the Safe In Our World charity.

Warner Bros Discovery marks Friends Fan Week with RSVLTS shirts, Loungefly bags and Clue: Friends

The WB Shop is also launching new Friends products, including apparel, accessories, and home goods.

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