Esra Cafer
Hasbro details Peppa Pig development that George is moderately deaf
“For more than 20 years, Peppa Pig has grown alongside families around the world, and George’s evolution reflects that journey,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion.
Hasbro and Pinkfong bring Peppa Pig and Baby Shark together for music collaboration
“This new music mash-up is an exciting milestone that highlights Peppa’s influence, while giving fans something playful and unexpected to sing and dance along to,” said Esra Cafer, Senior Vice President, Global Brand Strategy & Management, Fashion & Preschool at Hasbro.
Mummy Pig’s pregnancy to usher in “transformative new era” for Peppa Pig
New content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products.






