Ella Haynes

BLE exhibitors can also now filter searches by attendees’ domestic, global and geographic regions buying power in the show’s online Event Planner to more precisely target meeting requests.

“This is a phenomenal opportunity for everyone involved in brand licensing to hear how one of the biggest toy brands in the world crafts the revival of a much-loved heritage brand like Masters of the Universe,” said Ella Haynes, BLE event director.

“We want to be led and driven by customer needs”: Ella Haynes – BLE Event Director at Informa Markets – on keeping the show relevant, inspiring and vital.

“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” said BLE event director Ella Haynes.

“It’ll be so lovely to bring everyone together for a summer social to clear the cobwebs, brighten our moods, and facilitate a bit of laid-back networking,” said Licensing International UK MD Steve Manners.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

An LBE Pavilion at this year’s show will house up to eight exhibitors showcasing immersive location based experience content.