Penguin Ventures teams with My 1st Years for Flower Fairies collection

“The team have really brought Barker’s stunning illustrations to life creating multi-generational appeal for parents, children and gift givers,” said David Sprei, Commercial Director at Penguin Ventures.

My 1st Years’ Elicia Hicks on how a focus on imagination and education shaped the company’s Natural History Museum range

Elicia Hicks – Buyer at My 1st Years – discusses what she looks for in a brand collaboration.

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