Wild in Art’s co-founder Charlie Langhorne on licensing for big, bonkers and brilliant public art trails

From The Snowman and snails to gorillas and Gromit, Charlie Langhorne puts art in the wild for Wild in Art…

Cheers and booze for Harrogate Tipple’s Steve Green as he talks Downton Abbey gin

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

Gary Pope, Co-founder of Kids Industries, talks grit, glamour, values, LEGO and more

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.

Creative consultant Deej Johnson on why bad brainstorming doesn’t work – and what to do instead

For many creatives, brainstorming looks great – but ultimately wastes time! In this book extract, author Deej Johnson explains why…

BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand

Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…

From Peppa Pig and The Simpsons to Swizzels and Ben 10: Carl Richardson on sweet deals

Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets

Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!

Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik

HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients

Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.

The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes

From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs

From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters

Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.

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