David Sprei

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.

“It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is a real pleasure,” said Holly Marler, Creative Director of Cath Kidston.