Keela Outdoors debuts National Trust for Scotland apparel collection

“Scotland’s wild places have always inspired what we do at Keela,” said Sam Fernando, Sales Director at Keela Outdoors.

“We want to innovate and think outside the box”: Caroline Reid on her approach to brand licensing for National Trust for Scotland

Caroline Reid – Director of Commercial Enterprises at the National Trust for Scotland – on authenticity, innovation and “sharing the stories of Scotland.”

National Trust for Scotland kickstarts licensing journey with Speak Consulting

“Every licensed product will help protect Scotland’s nature, beauty and heritage for generations to come,” said Caroline Reid, Director of Commercial Enterprises at National Trust for Scotland.

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