Hasbro’s Bradley Bowman discusses new launches aimed at adult fans of Transformers, Power Rangers and more

Bradley Bowman – Hasbro’s Senior Director of Global Licensed Toy and Game – discusses targeting adult fans.

Basic Fun! to launch reimagined Stretch Armstrong range later this year

“We are honoured to work with Hasbro to reimagine this legendary brand for a new generation of children, as well as long time kidult fans and collectors,” said Dan Westcott, Senior Vice President of Marketing at Basic Fun!

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