LEGO debuts latest collabs with BMW, McLaren Racing and Senna

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

PUMA and BMW launch capsule collection celebrating 100th anniversary of Roy Lichtenstein

The apparel range takes inspiration from Lichtenstein’s iconic BMW Art Car.

BMW teams with Jeff Koons for limited edition M850i xDrive Gran Coupé

“Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons,” said Oliver Zipse, Chairman of the Board of Management of BMW.

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