Talking Brands: Industry figures discuss 2025 trends and Q4 predictions

With Q4 upon us, Licensing Ltd’s Paul Bufton, Start Licensing’s Ian Downes, The Brand Director’s Tim Collins and Aardman’s Ben Townsend reflect on the year’s trends – and what’s next.

Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

BLE Creative Corner with… Aardman’s Ben Townsend

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ben Townsend, Licensing Approvals Co-ordinator at Aardman Animations.

Aardman’s Licensing Approvals Coordinator, Ben Townsend, talks company values – and more

“Am I really being paid to do this?” Aardman’s Ben Townsend on what’s new at the beloved studio.

Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

The magic of brand design at Disneyland Paris

Ben Townsend, Licensing Assistant at Aardman Animations, shares some design highlights from a recent trip to Disneyland Paris.

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