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Asmodee Gregory Benassar, Beatrice De La Rochefoucauld

Asmodee’s Gregory Benassar and Beatrice De La Rochefoucauld on three ways to bring brands into board games

Gregory Benassar, Head of New Business at Asmodee, and Beatrice De La Rochefoucauld, Licensing & New Business Manager at Asmodee, discuss crafting games for brands like Squid Game, Sonic the Hedgehog and Arsenal FC.

Beatrice De La Rochefoucauld

Asmodee’s Gregory Benassar and Beatrice De La Rochefoucauld on three ways to bring brands into board games

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