BBC Studios

Anita Majhu – UK Head of Licensing for Softlines & FMCG and Sustainability Lead at BBC Studios – takes us inside Bluey’s recent collection with Converse.

“We wanted to make something that kids and families will remember as one their favourite games of all time,” said Shainiel Deo, CEO of Halfbrick Studios.

“What began as a single experience has grown into something that continues to captivate families nationwide,” said Jenica Myszkowski, CEO of CAMP.

“If we didn’t have this creative, this deal wouldn’t have happened”: Andrew Carley, Director of Licensing – UK/EMEA/Asia at BBC Studios, discusses BBC Playback at Selfridges.

The customisable By You platform boasts a variety of Bluey-inspired options, including finishing choices, lace options and Bluey-inspired art.

“Bluey and Bingo love to dance, and now families everywhere can join in too,” said Marina Mello, Global Director of Gaming & Interactive at BBC Studios.

“We’re seeing extraordinary momentum for Bluey across EMEA and Asia, with strong demand from both partners and audiences,” said Andrew Carley, Director of Licensing, UK/EMEA/Asia at BBC Studios.

“This book is a shared experience for grown-ups and kiddos – for you both to enjoy the magic together,” said Bluey composer Joff Bush.

“I continue to be grateful for being surrounded by a world-class team as we take Bluey to the next level and bring audiences the most epic moment yet, the Movie!” said Suzy Raia.

The CG-animated film will be written and directed by Bluey creator Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios