Backstreet Boys

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Global Merchandising Services, Mattel, Backstreet Boys, Little People, Music, Toys & Games, Mary Kean

Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment

“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.

News
Global Merchandising Services, Backstreet Boys, Music, Experiences, Lisa Streff

Global Merchandising Services details partner line-up for Backstreet Boys’ Sphere residency

“From exclusive fashion drops to interactive nightlife and sweet treats, this is one of the most dynamic brand programs we’ve seen for a music residency,” said Lisa Streff, SVP of Licensing & Brand Development for North America at Global Merchandising Services.

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