Backstreet Boys
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Global Merchandising Services details partner line-up for Backstreet Boys’ Sphere residency
“From exclusive fashion drops to interactive nightlife and sweet treats, this is one of the most dynamic brand programs we’ve seen for a music residency,” said Lisa Streff, SVP of Licensing & Brand Development for North America at Global Merchandising Services.
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Global Merchandising Services details partner line-up for Backstreet Boys' Sphere residency
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