Arrthi Little
Arrthi Little on the origins and values of Cheeky Legends – and what’s next for the brand
“I had a sudden, humorous vision of a blue, naked wizard soaring through the air!”: In conversation with Arrthi Little, Founder of Arrthi Ltd and creator of the Cheeky Legends.
Talking Brands: A Miss Piggy movie is in the works… Could the famous Muppet sustain a solo licensing push?
“Licensing, moi?!”: Industry figures tell us where the iconic swine could shine in consumer products, experiences and beyond…





