Ari Freedman
Brand acquisition company Reboot Brands makes debut with Certs relaunch
“There’s tremendous, untapped value in legacy IP that has strong heritage importance,” said Reboot Co-Founder Mark Freedman.
Surge Brands to helm licensing push for Pine Glo
“We see enormous potential to extend Pine Glo into adjacent categories and global markets,” said Ari Freedman, Vice President of Licensing at Surge Brands.
Surge Brands signs as global licensing agent for Pillow Fight Championship
“We’re excited to partner with Pillow Fight Championship, a property that blends competitive spirit with mass-market appeal,” said Ari Freedman, Vice President of Surge Brands.
Surge Brands secures partners for Mister Softee across health and beauty, pet toys, apparel and more
“Our goal is to build a lifestyle licensing program that blends the brand’s nostalgic appeal with fun, high-quality products that surprise and delight fans in new ways,” said Ari Freedman, Vice President of Licensing, Surge Brands.
Surge Brands named North American licensing agent for Professional Fighters League
“PFL is a disruptor in the combat sports space – fast-growing, tech-forward, and globally recognised – and the opportunities for licensing and consumer products are immense,” said Ari Freedman, VP of Licensing at Surge Brands.
Surge Brands bolsters confectionary portfolio with Whirly Pop
“We see enormous potential across apparel, accessories, home goods, toys, and more – both here in the U.S. and internationally,” said Ari Freedman, President of Surge Brands.
More or Less…
We asked industry figures what they’d like to see more of from the licensing sector – and what they want less of…
Surge Brands to expand 1-800-Flowers.com into outdoor accessories, garden products and more
“We see tremendous opportunity to grow the brand through meaningful, high-quality partnerships that reflect the warmth, creativity, and innovation 1-800-Flowers.com is known for,” said Ari Freedman, Vice President of Licensing at Surge Brands.
Surge Brands signs as global licensing agent for Albanese World’s Best
“Albanese Confectionery Group’s remarkable story and reputation for crafting the world’s best gummies opens the door to limitless licensing possibilities across a wide range of categories,” said Ari Freedman, Vice President of Licensing at Surge Brands.
Surge Brands named global licensing agent for Yo Mama’s Foods
“Yo Mama’s Foods’ passionate fanbase and phenomenal growth make it an ideal candidate for strategic brand extensions that align with its wholesome, humorous and heartwarming values,” said Ari Freedman, VP of Licensing at Surge Brands.









