Anita Majhu

Anita Majhu – UK Head of Licensing for Softlines & FMCG and Sustainability Lead at BBC Studios – takes us inside Bluey’s recent collection with Converse.

“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.