Alton Towers

“This first glimpse of the ride shows what promises to be an exciting experience for the whole family – from little ones to grandparents – which bring the limitless energy of Bluey to life,” said Howard Ebison, Vice President of Alton Towers Resort.

“We can’t wait to welcome Bluey fans and young families from all over the world to the resort,” said Bianca Sammut, Vice President at Alton Towers Resort.

Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.

Joe Bright on Scruffy Dog’s creative process, dream brands and what’s next…