Alice O’Brien

Interview
The Roald Dahl Story, Alice O’Brien, David Born, Born Licensing, Film & TV

The Roald Dahl Story Company’s Alice O’Brien and Born Licensing’s David Born on the origins and impact of The BFG Christmas ad

Alice O’Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company, and David Born, CEO at Born Licensing and Born to License, discuss putting authenticity at the heart of the festive Sainsbury’s ad.

News
Born Licensing, Roald Dahl Story Company, Sainsbury's, BFG, Sam Brown, David Born, Alice O’Brien, Food & Drink, Film & TV

Born Licensing and Roald Dahl Story Company unite Sainsbury’s and The BFG for Christmas ad

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

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