Aardman

Each of the 30 jackets will be unique and incorporate Shaun the Sheep inspiration, including faux shearling lined inner, cuffs and full collar.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ben Townsend, Licensing Approvals Co-ordinator at Aardman Animations.

Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.

“Shaun the Sheep always feels most at home in the great outdoors, so what better place for him to enjoy this summer than the beautiful Northumberland National Park,” said Molly Van Den Brink, Attractions & Live Experiences Manager at Aardman.

Aardman’s Anthony Garnon, Wow! Stuff’s Richard North, Paper Engine’s Jason McKenzie and Vivid Goliath’s Emma Weber share thoughts on the toys, games and brand brands.

Creator Matthew Walker joins Aardman’s Senior Brand Manager Laura Burr to chat Lloyd of the Flies.

“Am I really being paid to do this?” Aardman’s Ben Townsend on what’s new at the beloved studio.

“The More Cheese, Ham and Chilli Jam pasty is full of invention just like Wallace, and with his love of cheese and his northern roots, I’m sure he would approve,” said Aardman’s Rachael Peacock.