Aardman

From new packaging guides to Feathers McGraw tattoos… Aardman’s Ilona Sunderland – Creative Services and Product Development Manager – and Ben Townsend – Product Development Executive – reflect on 2025 highlights.

“This range offers a joyful tribute to our much-loved characters, brought to life through vibrant designs that are sure to delight young fans,” said Hannah McFarlane, Licensing Manager at Aardman.

“Gromit has become part of the trend for accessorising and customisation”: In conversation with Susan Bolsover, Senior Licensing Manager at Aardman.

“We’re proud to work with Aardman to deliver official merchandise that pairs world-class creative with genuine sustainability,” said Robert Caulfield, Business Development at Teemill.

The direction has been released through two themed design packs for the global market, and a specialised packaging guide for the East Asian market.

“Teddy Mountain continues to lead the way in delivering the ultimate Make-A-Bear experience,” said Hannah McFarlane, Licensing Manager at Aardman.

The range includes a Shaun Bath Bomb, Timmy Bubble Bar, Bitzer Body Balm and Naughty Pigs Shower Jelly.

“Partnering with Wallace & Gromit, a much-loved British institution that continues to capture the hearts of families across the nation, is the perfect tie up for us,” said Kate Drew, Marketing Controller of Bisto and Paxo at Premier Foods.

“I guarantee that if you love Wallace & Gromit as much as we do, you won’t be disappointed,” said Anthony Garnon, Head of Pop Culture at Forbidden Planet.

The collaboration will see Aardman bringing its unique style of storytelling to the Pokémon universe for brand-new adventures.