SYBO appoints Philip Hickey as Chief Marketing Officer

Industry veteran takes the baton as Naz Amarchi-Cuevas departs

SYBO today announced Philip Hickey will take the reigns as Chief Marketing Officer for the company. Hickey joins the Copenhagen-based team as their flagship – the endless-runner mobile game, Subway Surfers – enters its 11th chart-topping year.

Commenting on the news, SYBO’S CEO – Mathias Gredal Nørvig – said: “We couldn’t be happier… It feels like a natural step change to bring on someone as strong as Phil; already having worked with both Naz and David Byrne, who serves as our COO and Head of Games, while they were at Rovio.”

In his role as Chief Marketing Officer, Hickey is charged with unlocking next-level marketing opportunities as the brand continues to grow. This includes strategy setting for a new genre as SYBO enters the puzzle category.

SYBO has also announced Naz Amarchi-Cuevas’s end-of-year departure. Amarchi-Cuevas joined SYBO in 2017, serving as Chief Commercial Officer for Subway Surfers. Subway Surfers celebrated its 10th birthday this year with a massive lift across both its social-media numbers and fandom base.

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