Striker Entertainment to helm global consumer products push for Jason Universe

Striker Entertainment has entered an exclusive partnership with Horror, Inc and Friday 13th LLC.

Striker – in conjunction with Horror’s Chief Marketing Officer Sheri Conn – will oversee global consumer products for Jason Universe, the umbrella brand for the iconic horror franchise. This initiative also includes Friday the 13th: The Game and the upcoming Crystal Lake prequel TV show.

“As we started to look at the impactful ways to introduce Jason Universe to consumers, we knew that our strongest path forward would be with Striker Entertainment and their proven pedigree in the consumer products space,” said Sheri Conn, Chief Marketing Officer for Horror, Inc.

“Their track record with genre IP ensures that fans will be able to experience Jason Universe in a unique way.”

Russell Binder, CEO of Striker Entertainment, added: “Striker has built its business and reputation representing some of the most iconic genre and horror IP in the business, but when it comes to the classic slasher icons, Jason is permanently carved into the ‘Mt. Rushmore’ of horror. From Saw, The Walking Dead, Devil’s Rejects, Creepshow, Night of the Living Dead and more, Striker is rooted in the genre and knows how to give fans what they want on a global basis. We cannot wait to see how Jason’s legacy continues with new content.”