Smiley and (RED) to launch co-branded collections in 2026

Smiley is partnered with (RED) – the organisation founded by Bono and Bobby Shriver to help fight global health injustices – for a collaboration launching in 2026.

The collaboration will mark (RED)’s 20th anniversary and forms part of Smiley Movement’s Matchmaker for Good programme, which unites purpose-led brands to co-create capsule collections with meaning.

Smiley is inviting brands to co-create limited-edition capsules or collections that feature the collaborative Smiley x (RED) mark.

“This is a call to creative, values-led partners to design with purpose and impact,” said Nicolas Loufrani, CEO The Smiley Company.

“Together, we can harness the emotional power of a smile to create change where it’s needed most.”

Jennifer Lotito, President & COO, (RED) added: “(RED) marks 20 years in the AIDS fight in 2026, and never has there been a more important time to dial-up the role played by some of the world’s biggest brands.

“Our new partnership with Smiley does just that, enabling a wide range of brands to license a special, custom Smiley x (RED) mark, adding both style and purpose to their products. We’re so grateful to Nicolas and his team at Smiley for amplifying the impact we can have in such an important year.”