Rainbow Designs to launch Pembe the Pink Cat plush in 2026

Rainbow Designs has signed as the European plush licensee for Pembe the Pink Cat and will be launching product next year.

Pembe is expanding into the physical world thanks to a global licensing push led by Charlie Day, President of The Sharpe Company, Pembe’s global licensing agent – working in conjunction with Stephen Stanley of Matrix Brand Dynamics and various licensing subagents across key territories. Start Licensing acts as the UK and Ireland sub-agent for Pembe the Pink Cat.

“Pembe is more than a viral moment; here is a magnetically cute character with emotional resonance in a chaotic world,” said Charlie Day, President of The Sharpe Company.

“The demand we’re seeing across consumer products categories and markets speaks volumes.”

“Pembe’s affirmations are relatable, pure and universal – they’re fun, lovable, and meaningful,” added Stephen Stanley of Matrix Brand Dynamics.

Rainbow Designs MD Anthony Temple said: “In a world where connection and understanding matter more than ever, especially for children and young adults, Pembe creates a space to celebrate kindness and belonging. We’re proud to bring that spirit to life with toys that reflect the joy of self expression and inclusivity at the heart of the brand.”

Elsewhere, License-2-Play is leading the charge as North American master toy partner, launching an exciting range of plush, collectibles, and accessories, while BOTI Global will be launching squishy, figural and collectible toys, DIY arts & crafts and kids make-up for EMEA and beyond. All three companies will be showcasing Pembe product at the upcoming LA Previews in September.