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“This partnership with Pudgy Penguins blends our legacy of quality and storytelling with a brand that’s redefining digital engagement,” said David Albert, President of schleich North America.
Pudgy Penguins has partnered with schliech for a line of figures that will debut at Spielwarenmesse 2026.
“At schleich, we’re always looking for ways to bring imagination and fresh energy to the toy aisle,” said David Albert, President of schleich North America.
“This partnership with Pudgy Penguins blends our legacy of quality and storytelling with a brand that’s redefining digital engagement. For retailers, it means new shelf appeal, expanded consumer reach and a compelling reason for fans of all ages to keep coming back.”
Pudgy Penguins CEO Luca Netz added: “Soon, not only will partners be able to participate in our Pengu community by sharing relatable memes, they’ll also be able to collect and gift our forthcoming figurines.”
Pudgy Penguins Head of Partnerships Steve Starobinsky added: “This partnership marks an evolution for the toy industry. A new age brand like Pudgy Penguins collab-ing with a major legacy brand expands both our global distribution reach and the boundaries of play.”
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