Pirelli launches apparel collections from designer Denis Deković

Pirelli Design has launched two new apparel collections – Racing Team and The Cal – both designed by Denis Deković.

Racing Team draws inspiration from Pirelli’s motorsport heritage, while The Cal looks to capture the essence of the famous Pirelli Calendar. The Racing Team capsule collection launched during Milan Fashion Week and is now available at https://store.pirelli.com/, while The Cal will be available from October.

“This collaboration is an opportunity for me to celebrate a brand that is not just technology but also culture: it has shaped the imagination, inspired art, and transformed performance into an icon,” said designer Denis Deković.

“The idea was simple: take essential pieces that everyone loves – a t-shirt, a hoodie, a varsity jacket – and elevate them through craftsmanship and attention to detail. We reworked each piece with a modern unisex fit, used the highest-quality materials to ensure durability, and paid attention to every stitching. Each piece is embellished with graphics that celebrate Pirelli’s heritage, but also its present and future.”

Marco Maria Tronchetti Provera, SVP Pirelli Design & Assets Conversion, added: “The collaboration with Denis Dekovic marks a new chapter for Pirelli in the world of lifestyle, where we bring our passion for design. Denis has done an excellent job: every piece and every detail in this collection reflects the tireless pursuit of innovation that has always distinguished us.

“This line fits seamlessly with the identity of our brand, which has always been known internationally for its style and glamour, elements that have a strong appeal to younger generations and will therefore help strengthen their connection with the Pirelli universe.”