Penguin Ventures teams with My 1st Years for Flower Fairies collection

My 1st Years and Penguin Ventures are launching a Flower Fairies collection.

Inspired by Cicely Mary Barker’s illustrations from the Flower Fairies books, the collection spans bath robes, memory boxes, blankets, clothing and backpacks.

“We’re delighted to be working with the My 1st Years team on this beautiful collection,” said David Sprei, Commercial Director at Penguin Ventures.

“The team have really brought Barker’s stunning illustrations to life creating multi-generational appeal for parents, children and gift givers. We’re working on an exciting and charming content strategy to support this wonderful launch and can’t wait to share it.”

Elicia Hicks, Buyer at My 1st Years, added: ”At My 1st Years, we’re always looking for ways to bring a little extra magic to childhood, so the Flower Fairies felt like a natural fit. The timeless charm and delicate beauty of Cicely Mary Barker’s illustrations work beautifully with our signature personalisation, adding an extra-special touch to every piece. We’re so excited to share this enchanting collection and bring these beloved fairies to life in a new and meaningful way.”

The collection is available online at My 1st Years.