Path Entertainment Group to launch SAW: The Experience in London this autumn

“This is a new concept that pushes the boundaries and challenges audience expectations of immersive experiences,” said David Hutchinson, CEO of The Path Entertainment Group.

Lionsgate and Twisted Pictures have teamed up with experiential production company The Path Entertainment Group to create SAW: The Experience.

Based on the hit horror film franchise, SAW: The Experience will be an immersive, multi-room escape experience, launching this autumn at a secret location in London.

“We are thrilled to be partnering with Lionsgate and Twisted Pictures to transform one of their most iconic film franchises, SAW, into the first official live immersive experience in the UK,” said David Hutchinson, CEO of The Path Entertainment Group.

“This is a new concept that pushes the boundaries and challenges audience expectations of immersive experiences. We hope to continue contributing to our high streets’ recovery by attracting people to the capital with a brand-new attraction; combining the best elements of escape rooms, gameplay, theatricality, and immersion.”

Jenefer Brown, EVP & Head of Global Live, Interactive, & Location-Based Entertainment at Lionsgate, added: “With the enduring global popularity of the SAW franchise, we are excited to partner with Path Entertainment Group to bring the first SAW immersive escape experience to London.

“Lionsgate is always working to offer fans exciting and authentic ways to engage with their favourite IP and SAW: The Experience is a perfect fit; giving fans a role at the centre of the story and combining theatrical elements with Jigsaw’s iconic traps to create the ultimate SAW escape.”

Oren Koules and Mark Burg, producers of the SAW franchise and founders of Twisted Pictures, continued: “Our SAW fans reach every corner of the globe, so we can’t wait to bring the films to life in London as an immersive escape experience. Now fans can be a part of the story and uncover what Jigsaw’s twisted games have in store for them first-hand at SAW: The Experience.”

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.