The range will span New Era’s core styles, including the 9FORTY, Bucket, unstructured 9TWENTY, mesh Trucker, and snapback 9SEVENTY silhouettes.

The collection combines ‘Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design’.

“As we mark 20 years of storytelling and brand-building, we’re proud to unveil the next evolution of The Lumistella Company at Licensing Expo,” said Christa Pitts, co-CEO of The Lumistella Company.

“It’s a fresh take on classic American summer style with Disney’s characters, full of thoughtful design details and unexpected twists,” said Sarah Holme, Old Navy’s Head of Design and Product Development.

The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.

Damian Treece – Senior Licensing Manager at Bravado – discusses uniting two mammoth fandoms with this latest collaboration.

“From Saw, The Walking Dead, Devil’s Rejects, Creepshow, Night of the Living Dead and more, Striker is rooted in the genre and knows how to give fans what they want on a global basis,” said Russell Binder, CEO of Striker Entertainment.

In the session, Ellie will share 20 different ways of generating new ideas.

Gabi’s session will look at how values-based storytelling builds brands that connect, move and extend their reach.

Aberdeen, Newcastle and London to host Hot Wheels Stunt Show.