Jenny Roberts – Hasbro’s Senior Manager for Music – on hitting the right beats for brands like PEPPA PIG, TRANSFORMERS and more.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

“Insolit’PROD is delighted to join forces with AMC to offer series fans an immersive gaming experience highlighting iconic characters and their journeys,” said Insolit’PROD’s Valérie Keller.

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally,” said Darryl Lai, MD of Toikido US.

“On the licensing side, we are as busy as ever,” said Garima Sharma, VP of Partnerships and Licensing at Skybound Entertainment.

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.

“We are massive fans of these incredible graphic novels,” said Katie Wilkinson, Commercial & Strategy Director at The Point.1888.

“From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing at IMG.

“These latest agreements provide fans with a range of nutritious and hydrating beverages and meals, along with delightful treats for a little indulgence as part of a balanced diet,” said Lisa K. Foster, Sr. Vice President, Licensing, North America at Miraculous Corp.