Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Little Brother Books Director Matthew Reynolds.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ben Townsend, Licensing Approvals Co-ordinator at Aardman Animations.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Emma Perrett, Marketing Controller at Zertus UK & Ireland.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Nicole Tobey, Global Creative and Product Development Director for Licensed Consumer Products, North America at Hasbro.

Bridie Gibbs – Senior Product Development Manager at Magic Light Pictures – shares her creative inspirations for the Gruffalo and Friends brands.

New licensees include Every Street Clothing, Slay All Day, Park Agencies, Blackstone, Hybris and Empire Apparel.

“We are thrilled to be offering our fandom not just one, but three exciting new video game experiences inspired by the Monsterverse,” said James Ngo, EVP, Franchise Management at Legendary Entertainment.

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.