Warner Bros Discovery details slate of partners celebrating 25 years of The Powerpuff Girls
Partners on board for the anniversary include Nike, Dolls Kill and Sassy Woof.
The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing
Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.
Anya Hindmarch debuts After Eight pyjamas, robe and slippers
These complete a line-up that also includes an After Eight blanket, pouch and scented candle.
The Brand Radar: Baileys, Carte D’Or and the thriving world of food and drink licensing
Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.
Dr Martens teams with Warner Bros for Blade Runner and Mad Max: Fury Roads boots
The 1460 Blade Runner boot is printed with LIKE TEARS IN RAIN, and features a hidden message inside the side zip.
Europe’s first NERF Action Xperience attraction opens in Manchester
The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.
Teddy Fresh debuts Magic: The Gathering collection
The Teddy Fresh team crafted the range around their favourite cards from the game.
Warner Bros details expansive consumer products slate for Wonka
Products include scented glasses from Tom Davies, chocolate toothpaste from Hismile and a footwear collection with Converse.
Dedicated launches Gremlins collection
The collection consists of a hoodie, a sweatshirt, and four t-shirts, printed with images from the film.
Ashmolean Museum welcomes new partners across areas like coffee, liqueurs and mosaic kits
“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.
