Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.

“Our national teams continue to be an inspiration for many and this will bring to life a rich history that connects with our nation,” said The FA’s Simon Wickham.

Start Licensing’s Ian Downes talks with Vice Press’ James Henshaw to get an insight into Vice Press and their approach to the art category.

Si digital’s Head of Design, Tom O’Malley, looks at how brands can immerse fans even further in their IP through smart, creative user interface designs.

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.

Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.

“Collaborative student projects add considerable value to a student’s education and companies can benefit from gaining fresh ideas,” said Brunel’s Dr Eujin Pei.

Kevin Gillis, creator of The Raccoons cartoon, talks licensing, reboots and more