The Brand Radar: Talking art with Vice Press’ James Henshaw

Start Licensing’s Ian Downes talks with Vice Press’ James Henshaw to get an insight into Vice Press and their approach to the art category.

Playing with brands and UI

Si digital’s Head of Design, Tom O’Malley, looks at how brands can immerse fans even further in their IP through smart, creative user interface designs.

A tasty history of fast food video game tie-ins

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.

The Last Gameboard’s Shail Mehta and Lee Allentuck on creating innovative tabletop experiences for brands

Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.

Seinfeld gets the LEGO treatment

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time

We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.

Brunel University looks to partner with brand owners on student design projects

“Collaborative student projects add considerable value to a student’s education and companies can benefit from gaining fresh ideas,” said Brunel’s Dr Eujin Pei.

Creator of The Raccoons, Kevin Gillis, on licensing and rebooting the cartoon favourite

Kevin Gillis, creator of The Raccoons cartoon, talks licensing, reboots and more

Dead Sled Coffee’s Mike Thorwart on bringing horror icons like Bela Lugosi and Vincent Price into coffee

We caught up with Dead Sled’s Co-Owner and Head of Product Development, Mike Thorwart, to discuss how Dead Sled translates brands into coffee.

Star Editions founder Will Marston talks wholesale print, gift and greeting-card licences

Will Marston tells us how he got into wholesale licensing – and which brands are working well online.

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