Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

Spin Master to remain toy partner for Batman and DC through to 2026

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.

Marvel’s second Fortnite comic to land in June

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

BMW teams with Jeff Koons for limited edition M850i xDrive Gran Coupé

“Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons,” said Oliver Zipse, Chairman of the Board of Management of BMW.

Birmingham City FC rebrands as Small Heath Alliance for Peaky Blinders collaboration

On matchday, players will leave the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings will surround the pitch.

POLYWOOD CEO Doug Rassi on bringing Country Living into outdoor furniture

Doug Rassi – CEO and Co-Founder of POLYWOOD – discusses sustainability, design and POLYWOOD’s Country Living collaboration.

Sitting Spiritually launches RHS Four Seasons bench collection

“Sitting Spiritually’s newest RHS-inspired and endorsed bench manages once again to surprise and delight,” said RHS Licensing Manager Cathy Snow.

Ian Hopkins discusses Rocksax’s approach to developing unique music merch

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

Lovehoney’s Bonny Hall on the firm’s Fifty Shades collection – and why more brands should do sex toy collabs

Bonny Hall – Global Product Director at Lovehoney – talks us through the design process behind the new collection, which includes the limited edition Fifty Shades of Grey Greedy Girl Rabbit.

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