LMCA to helm global licensing push for Castrol
“We believe there is enormous untapped potential for the Castrol brand globally and are excited to be chosen to work with Castrol on the next phase of their strategic brand development initiatives,” said Ciarán Coyle, President and CEO of LMCA.
Northern Monk revisits Aunt Bessie’s collaboration for Jam Roly Poly Pale Ale
“We appreciate how important it is to get together for a meal with family and friends, and what better way to do this than re-introducing a truly iconic brew made by two iconic Northern brands?” said Northern Monk Founder Russell Bisset.
Kith launches Goodfellas collection
“Being able to work on collections centred around the things that shaped me growing up is the basis of what the Kith brand is built on,” said Kith founder Ronnie Fieg.
Reebok debuts Money Heist footwear and apparel range
The range of footwear is inspired characters and outfits from the show.
Alaska Airlines, Disneyland and Lucasfilm team up for Star Wars-branded aircraft
The Star Wars-themed plane is scheduled to fly in the Alaska fleet and throughout Alaska’s network for at least eight years.
B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate
Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.
Rebecca Bleau and Nicholas Cravotta on creating The Queen’s Gambit board game
The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.
George at Asda launches Animal Planet collection
The range has been designed and manufactured by Poetic Brands.
Brand licensing agency LMCA expands into Europe with Stobbs partnership
“The combination of LMCA’s global strategic brand licensing capability and Stobbs’ extensive trademark and IP service provision will deliver a comprehensive and compelling offering to both new and existing clients of both organisations,” said LMCA CEO Ciarán Coyle.
Orlebar Brown debuts WHAM! capsule collection
The range is inspired by the band’s hit song, Club Tropicana.