New Era to launch Le Mans collection

The range will span New Era’s core styles, including the 9FORTY, Bucket, unstructured 9TWENTY, mesh Trucker, and snapback 9SEVENTY silhouettes.

New Era is readying a 24 Hours of Le Mans collection.

The deal – brokered by Le Mans’ exclusive licensing agency IMG Licensing – will see a debut collection span New Era’s core styles, including 9FORTY, Bucket, unstructured 9TWENTY, mesh Trucker, and snapback 9SEVENTY silhouettes.

In addition, New Era and 24 Hours of Le Mans have teamed up with Alpine Endurance to launch a series of adjustable 9SEVENTY caps. Featuring the French tricolore flag colourway, the collection offers three new designs.

The new collection will be available for purchase from May 23rd at neweracap.eu and 24 Hours of Le Mans outlets.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.