Molang and The Smiley Company team up for collaboration across apparel, accessories and more

Molang owner Millimages has teamed up The Smiley Company for a collaboration across apparel, accessories and more.

Forming part of Smiley’s 30th anniversary in 2027, the collaboration will include apparel, fashion accessories, home decoration, gifts and more for adults and kids. Millimages will also develop exclusive content for social networks and YouTube to support the collaboration. Ranges will launch in Q1 2027.

“At TSC we view IP mash ups as a real opportunity to develop content that is in line with our company values, and especially creativity and storytelling,” said Nicolas Loufrani, CEO at The Smiley Company.

“I am really excited to see the Millimages and Smiley teams bring the best of their talent to bring unique stories and beautiful products to our global fans.”

Alexandra Algard-Mikanowski, Commercial Director at Millimages, added: “This partnership has emerged as a result of two companies that share the same vision to promote core values of kindness and joy.

“With Molang’s appeal proving transgenerational – attracting kids, teens, kidults and of course, cool parents, now more than ever, it is important to shower consumers with positivity and uplifting energy, so that there is a ripple effect in the world. Both brands share that capacity and we trust that collaborating will only make that power stronger.”